If Accessibility is The Step, Capture is The King

We do not provide accessible information only in order to make information accessible. We do it in order to leverage everyday life of people with print disabilities. Thus, we must ensure that what we have on the shelves are perceived attractive by the users. Second, we need to collect knowledge about the (potential) users, their behavior and preferences. Then we have to reach out and convince them to join us. And to stay as active users.
Nota has been on a travel from 13.000 to more than 100.000 users, from elderly to youngsters, from vision impaired persons to dyslexics and welcoming close to 15.000 teachers. How did we do that, where did we succeed and where did we fail. From smart cartoons through strategic marketing. From provision to involvement.

Speaker: Michael Wright